- +13% average order value
- Among users who adopted the shopping list page.
- +20% item variety by repeat customers
- The direct metric we were optimizing for.
- +2 minutes average session time
- On purchases with a completed order, suggesting users were engaging with the new catalog rather than racing through checkout.
/Food tech/
Jack of all trades extraordinaire
Improved our product discoverability driving up sales and increasing ticket value.
2021
Research, UX/UI, Data analysis
- Breakeven in 2 years
- From zero design infrastructure to a profitable product.
- 3 products shipped
- 3 B2B and 1 B2C, as the sole designer from seed stage.
- Word of mouth as primary growth channel
- Result of an onboarding designed around trust, not just usability.
/Fintech/
seed to breakeven in 2 years
Founding designer, worked on three different products simultaneously searching for product market fit.
2023
Product Strategy, Market fit discovery, B2B, B2C
- 40% reduction in design delivery time
- Standardized components with real use case examples lead to faster adoption and shortened our delivery time in 40%.
- Empowered dev team to explore
- Knowledge on how and when to use the DS meant that devs could quickly prototype explorations and see what sticks the landing before involving other people.
/Mobility tech/
design system with a dash of design ops
Redesigned our app, delivered a fully functional Design System and improved our design delivery process.
2026
User interface, Design System, Design OPS